SEO for Authors: A How-to Guide Research Visibility Research Guides at UCLA Library


By dividing your keywords into small, manageable groups of related keywords, you’ll cut down on your workload (significantly), while still creating targeted, specific pages. Implementing keyword SEO will help your site rank above your competitors. When you focus on a niche, it’s easier to create unique, detailed content that has a better chance of ranking higher in the SERPs for long-tail keywords.

No matter what industry your blog targets, you’ll want to find and speak to the primary audience that will be reading your content. Understanding who your audience is and what you want them to do when they click on your article will help guide your blog strategy. But say you write blogs about the best lawnmowers, lawn mowing challenges, or pest control for lawns. And if someone looking for lawn mowers decides they want an easier option, they could be a good candidate for your services.

The entire ecosystem of digital marketing and SEO revolves around keywords. They are simply phrases in your web content that make it possible for people to find your site via search engines. Knowing what terms are being used to search by potential customers helps you better position your business with the right content. Within only 16 months since the link building campaign was launched, the company generated 407 inbound links via guest posts with an average domain authority (DA) score of 46. This resulted in the increased referral traffic, online visibility and high-quality backlinks for different mobile applications.

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Keep image file sizes low (250 KB is a good starting point) and limit the number of videos you embed on a single page. So, it’s important to create relevant and link-worthy content to encourage Google to crawl your site pages. One way to do this is to constantly add fresh content to your site. A blog gives you a reason to post new content to your site on a regular basis, which encourages more frequent indexing.

Include image alt text.

They make your content more visual, interactive, and memorable. However, there’s a reason this metric is an indirect indicator for SEO — it’s completely subjective. The search engine algorithms don’t know your content strategy. Blogging helps you create relevant content for more keywords than other kinds of pages do, which can improve your organic clicks. This serves several purposes—it encourages your readers to stay on your site and read other content that you have posted. It also helps pass link equity to other articles, while helping search engine robots better process your site.

You also want to start gaining relevant links to your content, from both internal and external sites. The more sites that link to your SEO content, the more relevant Google will understand your site to be in relation to the keywords found on the page. In general, there are fewer videos hosted on the internet than pages of text, but videos can be SEO content, too. By optimizing your SEO site structure, you’ll be website laten maken able to use existing SEO content to attract backlinks from others. Good site structure will increase relevance and help spread some of the value from those backlinks to other pages on your site as well. Keyword research is probably one of the most, if not the most important step in content creation. It’s important to determine what keywords you’re trying to rank for and then build a list of target keywords.

Site Architecture SEO

The sitemap provides search engines with the structure of a webpage. As you can see, the SEO landscape is a diverse environment with many different possibilities. In addition, of course, you must also keep in mind that a good SEO strategy continues to evolve and adapt to changes in search engine algorithms.

To begin, you want to discover your “Seed Keywords” to grow your keyword theme. Rather than using your whole headline, use your focus keyword as the URL slug. You can see the main keyword and a variation of it mentioned in the intro, first H2, and in the body of the content. It’s also mentioned elsewhere in the content but not overused. You’ll see many of them in action across an excellent piece of content from Semrush, which we’ll use as an example. Finally, an important piece in the SEO content strategy puzzle. How to deliver high quality website content, on time and in budget.

Number 8 on the checklist seems like a small thing, but it makes a world of difference. Think of it as an intermediate SEO instruction manual, for beginners.

Site speed is essential to your site’s ability to rank and user experience. According to a study from Radware, 51 percent of online shoppers in the U.S claimed if a site is too slow, they will not complete a purchase. Image alt text can give you another opportunity to include your keyword on the page and gives you a better shot at showing up in Google image results. You can also customize them to whatever keyword works best for your category page rankings. Simply having the information online isn’t enough, the information needs to be easily accessible for users to navigate through intuitively.

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